About RankMii
RankMii was founded in 2021 with a single mission to close the gap between modern medical innovation and the patients who benefit from it.
For years, the MedTech industry has produced devices that are safer, more cost-efficient, less invasive, and capable of delivering faster recovery. Yet the majority of these devices never reach the patients they were designed for. Not because the science is weak. Because the pathway from innovation to institutional adoption is broken.
Since 2021, RankMii has been studying that pathway. Analyzing the pattern behind why individual devices fail to scale. Documenting what hospital teams actually need to see from a device before they adopt it. Mapping what clinicians, administrators, procurement teams, and Value Analysis Committees expect from founders long before the first sales conversation begins.
The pattern is consistent across geographies, device categories, and company stages. Great science alone does not create adoption. Adoption is built by the commercial architecture that surrounds the device. the narrative, the evidence, the positioning, and the pre-education of the market that must exist before the device is ever presented.
Meet The Founder
Shubh Lohra founded RankMii in 2021 with a single question: why do clinically superior medical devices safer, more cost-efficient, less invasive, routinely fail to reach the patients they were designed for? For the past several years he has been studying the pathway between FDA clearance and institutional adoption, analyzing why individual devices fail to scale, documenting what hospital teams actually need from a device before they adopt it, and mapping what clinicians, administrators, procurement teams, and Value Analysis Committees expect from founders long before the first sales conversation begins. One pattern became clear across geographies, device categories, and company stages: great science alone does not create adoption. Adoption is built by the commercial architecture that surrounds the device - the narrative, the evidence, the positioning, and the pre-education of the market that must exist before the founder walks into the room.